The World’s Greatest PR Research

When:
Location: Online
Organiser: PRmoment Events
Price: Early bird £40 + vat, Normal £50 + vat

Why attend: The PRmoment editorial team gets sent a lot of research pieces. Some of these are good. Some are not. But for this webinar, for the first time ever, PRmoment chooses the greatest PR research we’ve seen in the last 12 months.

We bring you the 4 most interesting, most varied and most insightful pieces of research for PR folks. Enjoy!

As a caveat, we know there are other interesting research reports done in public relations, but we had to choose only 4! Next time…

How it works: Please register via RingCentral below. Once registered, you can add the event details to your calendar. We’ll also email you an order confirmation.

Book Now:

Agenda:

3.30pm

Welcome & Introduction

Ben Smith, founder, PRmoment

3.35pm

The UK Results of the Edelman Trust Barometer 2025

Louise Jenkins, co-head, Edelman DXI EMEA

  • Why has society arrived at The Age of Grievance?
  • The elite’s trust divide
  • The battle for trust: The implications for brands and communicators
  • UK trust trends over the past 25 years: The Media, NGOs, Business and Government
  • What is a good trust score for a business? What is a good trust score for a country?
  • The 2025 trust breakdown by media channel: social, search, print, TV, radio and digital
4.00pm

UK Consumer’s Media Consumption Habits: An analysis of Kantar’s TGI Report

Eleanor Sharp, executive, Kantar TGI

  • Media consumption trends - print, digital, social and broadcast over the last 20 years
  • The UK’s consumers most used social media channels, by demographic
  • What values do UK consumers hold?
  • How different interest groups interact and combine media use
4.20pm

A Study of corporate Affairs strategies, structure and operations in times of uncertainty

Mark Hutcheon, director, Deloitte UK

  • The rise of Corporate Affairs as a business function
  • Understanding the structure, size and spending trends of the Corporate Affairs function
  • Have we entered a golden age of Corporate Affairs?
  • Transformation times: The ripple effect of Trump on Corporate Affairs
  • Profit versus purpose or profit and purpose?
  • The role of Corporate Affairs in driving organisational growth?
4.40pm

Journalism and Technology Trends and Predictions 2025

Nic Newman, lead author, Reuters Institute Digital Report, senior research associate, Oxford University

  • AI: Disruptor and enabler
  • Platform shifts and the search for new gateways
  • The evolving landscape of search and content discovery
  • Copyright issues and content licensing agreements with AI platforms
  • The rise of audio and video
  • News fatigue and audience engagement
  • New interfaces and the future of news consumption
5.00pm

Close of Webinar