The rise of earned media in the face of the diminishing returns of advertising

Name: PRmoment.com
Price range: $

When:	5th Dec 2018, 6:00PM
Location:	The Forest Room, The Hospital Club, London
Organiser:	PRmoment Events
Price:	Free

Hear experts discuss how Digital PR has changed the measurement landscape for communicators

Due to high demand, we have to limit the number of tickets per organisation to three.

var exampleCallback = function() {

console.log('Order complete!');

};

window.EBWidgets.createWidget({

// Required

widgetType: 'checkout',

eventId: '51656668486',

iframeContainerId: 'eventbrite-widget-container-51656668486',

// Optional

iframeContainerHeight: 425, // Widget height in pixels. Defaults to a minimum of 425px if not provided

onOrderComplete: exampleCallback // Method called when an order has successfully completed

});

6.00pm	Registration, canapes and informal networking
6.15pm	Chairpersons introduction Ben Smith, Founder, PRmoment
6.20pm	The challenges of creating a uniform Digital PR metric Johna Burke, Global Managing Director, AMEC
6.30pm	How to show the business value of your PR Tom Buttle, Managing Director, Chameleon If you want PR to create business impact, you need to ask the right questions Understanding your competitors: competitor insight and behaviour analysis Understanding the difficulties of outcome measurement How better data insight will improve your public relations
6.55pm	Understanding the authority of your Digital PR Gerard McNamara, VP, EMEA, Trendkite Why marketing is diminishing in authority Why earned media is the most trusted media How can PR fit in an integrated marketing campaign The CMO perspective: Understanding which channels are working
7.20pm	Does business underestimate the influence of earned media? Chris Talago, VP PR & Communications JAPAC & EMEA, Oracle Johna Burke, Global Managing Director, AMEC
7.45pm	Drinks, canapes and informal networking
8.40pm	Close of event

In partnership with:

This event is part of measurement month

This event is worth 15 points

towards the PRCA CPD

Register for FREE today