The intersection of PR & SEO

Name: PRmoment.com
Price range: $

When:	27th Nov 2024, 4:00PM
Location:	Online
Organiser:	PRmoment Events
Price:	£40 + VAT early bird ticket £55 + VAT standard ticket

Why attend: Digital PR (and its implications on SEO) has become an important element of public relations. At this webinar you'll leant more about the latest Google updates that impact the importance of content and links on search rankings. You'll also hear a bunch of latest case studies, showcasing best practice.

How it works: Please register via Ring Central below, you can then add the event details to your calendar once you’ve bought your ticket. We’ll also email you an order confirmation.

All delegates will be sent a password-protected recording of the event.

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Agenda:

4.00pm	Chairperson’s intro Ben Smith, founder, PRmoment
4.05pm	Digital PR 101: What you need to know Abi Bennetts digital PR director, Propellernet Does coverage without a link make any SEO difference? What is the difference between a follow and no follow link? Do links within syndicated content count? Do affiliate links count? How can you encourage publishers to give you a link?
4.25pm	Case Study Harringtons: link building, digital PR & ecommerce Sophie Moore, planning director, Bottle How to improve your organic SEO visibility What does a good link building strategy look like currently? How to optimise your on page SEO benefits The importance of high quality content
4.45pm	Where creative meets SEO: How to create campaigns for your key categories James Hayward Browne, co founder, Bottled Imagination What type of content gets backlinks The different types of backlinks and their SEO benefit How to get deeper links throughout your website Understanding the importance of branded and non branded search habits and what it means for your business. What blend of reactive and proactive campaigns improves search performance?
5.05pm	How to create content that's both helpful and link-worthy Alex Fiske, senior content marketing manager, Aira The direction of Google (people-first content) Helpful content - What is it? How to blend digital PR and people-first content strategies to land links
5.25pm	Close of webinar

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Agenda:

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