PRmoment PR Masterclass: The intersection of data, planning and measurement PRmoment Awards 2025 The Creative Moment Awards Winners 2024 PRmoment Leaders PRCA PA Academy PA Mediapoint PA Assignments ESG & Sustainability Awards

The intersection of PR & SEO

When:
Location: Online
Organiser: PRmoment Events
Price: £40 + VAT early bird ticket £55 + VAT standard ticket

Why attend: Digital PR (and its implications on SEO) has become an important element of public relations. At this webinar you'll leant more about the latest Google updates that impact the importance of content and links on search rankings. You'll also hear a bunch of latest case studies, showcasing best practice.

How it works: Please register via Ring Central below, you can then add the event details to your calendar once you’ve bought your ticket. We’ll also email you an order confirmation.

All delegates will be sent a password-protected recording of the event.

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Agenda:

4.00pm

Chairperson’s intro

Ben Smith, founder, PRmoment

4.05pm

Digital PR 101: What you need to know

Abi Bennetts,​​​ digital PR director, Propellernet

  • Does coverage without a link make any SEO difference?
  • What is the difference between a follow and no follow link?
  • Do links within syndicated content count?
  • Do affiliate links count?
  • How can you encourage publishers to give you a link?
4.25pm

Case Study Harringtons: link building, digital PR & ecommerce

Sophie Moore, planning director, Bottle

  • How to improve your organic SEO visibility
  • What does a good link building strategy look like currently?
  • How to optimise your on page SEO benefits
  • The importance of high quality content
4.45pm

Where creative meets SEO: How to create campaigns for your key categories

James Hayward Browne, co founder, Bottled Imagination

  • What type of content gets backlinks
  • The different types of backlinks and their SEO benefit
  • How to get deeper links throughout your website
  • Understanding the importance of branded and non branded search habits and what it means for your business.
  • What blend of reactive and proactive campaigns improves search performance?
5.05pm

How to create content that's both helpful and link-worthy

Alex Fiske, senior content marketing manager, Aira

  • The direction of Google (people-first content)
  • Helpful content - What is it?
  • How to blend digital PR and people-first content strategies to land links
5.25pm

Close of webinar