| 8.30am |
Registration, coffee and croissants |
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| 8.55am |
Chairpersons Intro
- Ben Smith, founder, PRmoment
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| 9.05am |
What does good PR SEO look like when it is applied?
- Lexi Mills, Managing Partner, Shift6
- What does bad PR SEO look like when applied?
- What does the future of PR SEO look like?
- Why integration between PR and SEO is critical
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| 9.35 am |
Why PR agencies should be better at SEO than SEO agencies
- Laura Crimmons, founder, Silverthorn
- Why you need great content so that you don't have to ask for that link!
- How social campaigns can impact your SEO performance
- Is there a correlation between brand mentions and Google ranking
- How to make your content SEO friendly
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| 10.05am |
What PR should be doing to increase its SEO impact
- Lukasz Zelezny, Director of Organic Performance, Zoopla, uSwitch, PrimeLocation & SmartNewHomes
- Why you should not target any media who do not give you links
- Why follow links are so important
- How to use data analytics to understand your SEO ecosystem
- Why publishers are wrong to be so guarded about giving follow links
- How to use social monitoring to identify sites relevant to you
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| 10.35am |
Networking break
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| 11am |
Identifying the processes that will enable your PR and SEO teams to work together
- Nick Wilsdon, Search Product Owner, Vodafone Group
- Why most SEOs get their PR wrong and why they get their integration with PR wrong
- Why the skill sets of PR and SEO professionals are complementary, not competing
- Why good SEO is now about fewer better links
- Understanding why publishers prefer no follow links
- What is the best way to build links effectively
- Understanding the impact of deep links within your website
- Why social media activity has no impact on search results
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| 11.30am |
How Hertz’s PR and SEO teams collaborated to drive awareness, engagement and business growth
- Will Cooke, Executive Director Strategy & Innovation, Golin
- Sophie Hazan, Content Team Manager, Stickyeyes
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| Midday |
Panel: Question Time
- Michelle Wilding, Head of SEO and Content, The Telegraph
- Jim Hawker, co founder, Threepipe
- Nick Wilsdon, Search Product Owner, Vodafone Group
- Lexi Mills, Managing Partner, Shift6
- James Crawford, Managing Director, PR Agency One
- First Question: What are the top Google Ranking Factors?
- Second Question: Who has a bigger budget PR people or SEO people?
- Third Question: Understanding the mindset of the SEO industry
- Fourth Question: Does it really all just come down to a link?
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| 12.40pm |
The top 10 Google Search Ranking factors
- Dixon Jones, Global Brand Ambassador, Majestic SEO
- Comparing the SEO impact of a linked and non linked article from high profile media sites
- Identifying the 10 most important search ranking factors for PR professionals
- Understanding the importance of headline writing for SEO impact
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| 1.05pm |
Chairpersons closing remarks
- Ben Smith, founder PRmoment |
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This event is worth 15 points