Content Wars: How are brands using content?

Name: PRmoment.com
Price range: $

When:	13th Jun 2013, 1:00AM
Location:	116-120 Goswell Road, London, EC1V 7DP
Organiser:	PRmoment.com
Price:	Free

For the full speaker program, please scroll down beneath the form below. If you have problems booking this conference, or require further information, please call on 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am to 5.30pm Monday to Friday.

Due to high demand, we have to limit the number of tickets per organisation to two. This is a joint PRmoment.com and Mynewdesk event. Neither PRmoment nor Mynewsdesk will share delegate details with any other third parties.

The address for this seminar is: 116-120 Goswell Road, London, EC1V 7DP

5.30pm	Registration
5.45pm	Chairperson's introduction Ben Smith, Founder and MD, PRmoment.com
6.00pm	How are brands using content? James Herring, Owner, Taylor Herring Are brands using content well? Why PR is well placed to help brands tell their stories How can content help build a brand? Does content help organisations sell stuff?
6.30pm	How does John Lewis use content to maximise its engagement and reach through Twitter? *Laura Chilvers, PR Manager, John Lewis* How does John Lewis use content to create more meaningful relationships with bloggers? How does John Lewis promote its products on Twitter and does this lead to sales bumps? How does John Lewis structure its communications and community teams so that relevant, newsworthy and local content is promoted through its Twitter stream? What content works best on Twitter for John Lewis? How does John Lewis use video content on Twitter?
7.00pm	The brand newsroom: a new model for PR impact *Adam Cranfield, Chief Marketing Officer, Mynewsdesk* What is the "brand newsroom" approach to PR? How can you make content work harder for you? Are we becoming image obsessed? What skills do we need in a 2013 PR team? Who is leading the way in the newsroom approach?
7.30pm	How an innovative approach to content re-launched a 20-year sponsorship relationship Case Study: Something for the fans – MasterCard’s Priceless campaign at the Brits Neil Henderson, Head of Communications, MasterCard Chris McCafferty, Founder, Kaper PR How MasterCard worked with high profile artists Rita Ora, Ne-Yo, Conor Maynard and Delilah How the build-up was staggered to invite fans to become involved Video content: How fans were filmed copying their favourite artists work Integrated campaign: The fans’ reaction when their videos were shown during the advert breaks at the Brits How the content was seeded on YouTube, Twitter and Facebook
8.00pm	Chairperson's summary
8.15pm	Informal networking with food and drinks
9.00pm	Close of conference

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