PR & TikTok: How TikTok became PR's most important content channel

Name: PRmoment.com
Price range: $

When:	10th Oct 2024, 4:00PM
Location:	Online
Organiser:	PRmoment Events
Price:	£55 + VAT standard ticket

Why attend: TikTok has quickly become the dominant social media content channel but what are the opportunities for brands on the platform? Find out at this event…

How it works: Please register via Ring Central below, you can then add the event details to your calendar once you’ve bought your ticket. We’ll also email you an order confirmation.

All delegates will be sent a password-protected recording of the event.

Early bird ticket sale ends Friday 20th September, 5pm.

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Agenda:

4.00pm	Chairperson’s intro Ben Smith, founder, PRmoment Chairperson’s intro
4.05pm	TikTok’s Secret Sauce Adam Clyne, CEO, Coolr Why having an always-on presence on TikTok is key to success on the platform The key elements of a successful always-on approach How to implement this approach in real life Case Study: How Burger King grew its TikTok channel from launch
4.25pm	Case Study: Young people don’t call anymore by USwitch Danny Whatmough, managing director, Play and Shiny Red Consultancy How USwitch partnered with a TikTok influencer to create comedic content How to use TikTok influencers as part of a wider integrated campaign Measuring success: TikTok metrics and wider cross channel analytics
4.45pm	Case Study: IKEA’S Balenciaga towel TikTok campaign Flora Laven-Morris, strategy director, Hope&Glory Why social first newsjacking is the consumer PR tool du jour How the IKEA Balenciaga towel opportunity was spotted, pitched, shot, and posted within 6 hours Why speed and cross-team relationships are crucial for successful newsjacking campaigns Working around platform limitations and approaching TikTok as a news channel The results: 50m Instagram accounts reached, 50m UGC TikTok views and reams of global media coverage
5.05pm	TikTok Vetting: Nailing It with Ke Fit Vik Khagram, head of influence, Ketchum How to successfully identify creators on TikTok Explaining the Ke fit score Ensuring brand safety
5.25pm	Unlocking TikTok’s Potential: Measuring the Impact of Insight-Driven Influencer Strategies Sammy Albon, influencer strategy lead, PrettyGreen How to measure the impact of TikTok influencer strategies using data-driven insights Explaining how creative campaigns deliver measurable results How to produce a creative campaign and prove ROI on the TikTok platform
5.45pm	Close of webinar

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Agenda:

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