| When: | |
|---|---|
| Location: | Online |
| Organiser: | PRmoment Events |
| Price: | FREE TO ATTEND |
Why attend: It’s fair to say there’s a lot going on in the world right now. As communicators and citizens of the world, it's tempting to respond to these external risks by contracting the bravery of our communications.
But new research found consumers have developed significant optimistic values at an individual level, as an antidote to global pessimism. Indeed, these positive values are uniting interconnected groups within society.
This webinar will discuss these research findings through a UK and European lens. Delegates will learn about what this dichotomy of values mean for brands wanting to connect, engage and communicate with modern audiences.
Free to attend.
How
it works: Please register via Streamyard below. Once registered, you
can add the event details to your calendar. We’ll also email you an
order confirmation.
Everyone who registers will be sent a password protected video recording of the webinar.
Book Now:
Agenda:
| 3.30pm |
Chairperson's Welcome Ben Smith, founder PRmoment |
|
| 3.35pm |
In an era of Global Doubt Latest Consumer Data Uncovers Self Actualisation and Optimism Trends in Society Thomas Bunn, global chief client impact Officer, Zeno and John Lynch, strategy director, Zeno
|
|
| 3.55pm |
Case study: The Seven Sonic Wonders of the World with Dolby Miriam Wright, head of marketing and PR, UK, DolbyEurope and Katie Boulton, executive director, Brand, Zeno
|
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| 4.15pm |
Panel: In an Era of Global Doubt: How can Brand Communications be Optimistic? Sarah Ogden, chief client officer Europe, Zeno |
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