In an era of global doubt, can brand communications be optimistic?

When:
Location: Online
Organiser: PRmoment Events
Price: FREE TO ATTEND

Why attend: It’s fair to say there’s a lot going on in the world right now. As communicators and citizens of the world, it's tempting to respond to these external risks by contracting the bravery of our communications.

But new research found consumers have developed significant optimistic values at an individual level, as an antidote to global pessimism. Indeed, these positive values are uniting interconnected groups within society.

This webinar will discuss these research findings through a UK and European lens. Delegates will learn about what this dichotomy of values mean for brands wanting to connect, engage and communicate with modern audiences.

Free to attend.

How it works: Please register via Streamyard below. Once registered, you can add the event details to your calendar. We’ll also email you an order confirmation.

Everyone who registers will be sent a password protected video recording of the webinar.

A PRmoment event in partnership with Zeno

Book Now:

Agenda:

3.30pm

Chairperson's Welcome

Ben Smith, founder PRmoment

3.35pm

In an era of Global Doubt latest Consumer Data Uncovers Self Actualisation and Optimism Trends in Society

Thomas Bunn, global chief client impact Officer, Zeno and John Lynch, strategy director, Zeno

  • Which global values connect people?
  • Understanding the dichotomy of values across Europe: Personal optimism versus global pessimism
  • What are the most popular values in the world at the moment? And do they compare to European values?
  • Which values are rising and which values are declining?
  • The Optimism Gap: Who is more optimistic? And who is less optimistic?
  • What does this value exchange mean for brands wanting to connect with audiences?
  • The generational divide: optimism versus pessimism
3.55pm

Case study: The Seven Sonic Wonders of the World with Dolby

Miriam Wright, head of marketing and PR, UK, DolbyEurope and Katie Boulton, executive director, Brand, Zeno

  • How the Seven Sonic Wonders of the World campaign bought Dolby’s story alive through sound
  • Why the campaign puts the listener at the heart of the idea
  • What are the Seven Sonic Wonders of the World?
  • Why the campaign tapped into an anxiety about the environment many of us have
  • How the Sonic Wonders of the World were chosen and recorded: “Close your eyes and listen to the world”
4.15pm

Panel: In an Era of Global Doubt: How can Brand Communications be Optimistic?

Sarah Ogden, chief client officer Europe, Zeno
Daisy Hawker Wallace, head of PR (deputy director), Avanti West Coast