| When: | |
|---|---|
| Location: | Online |
| Organiser: | PRmoment |
| Price: | FREE |
Why attend: Attempting to isolate the contribution comms in an integrated marketing campaign has long been a frustration for public relations professionals. But digital technologies, more advanced campaign planning techniques and the appropriate use of integrated measurement frameworks have changed the game. Learn how to implement these techniques at this webinar.
How it works: Please register via Hopin below. You can then add the event details to your calendar once registered. We’ll also email you an order confirmation.
All delegates will be sent a password-protected recording of the event.
You can take a look at the full speaker program below underneath the registration form...
Book Now:
Agenda:
| 4.00pm |
Chairperson intro Ben Smith, founder, PRmoment |
|
| 4.05pm |
How to build an integrated communications measurement solution Richard Bagnall, Global co-managing partner and CEO, Europe and the Americas, Carma |
|
| 4.25pm |
Case Study: Reputation & Influence: How Tide measures the impact of its earned media campaigns Zarina Banu, Head of PR & communications (global), Tide |
|
| 4.45pm |
Using AI to track the key messages in your earned media coverage Allison Spray, Global Head, Intel & Tech Innovation, Hill & Knowlton
|
|
| 5.05pm |
Close of webinar |
