Generational News: The dominance of social media as a source of news for under 30s

Name: PRmoment.com
Price range: $

When:	13th May 2025, 5:00PM
Location:	Cision UK, 5 Churchill Pl, London E14 5HU
Organiser:	PRmoment Events
Price:	Free to attend

Why attend: Earned media now sets the marketing agenda, but the shape of the earned media environment has changed. This webinar will give you an updated context, a better insight and the data to understand how social channels now dominate the earned media environment.

We’ve a great mix of two new, fresh data insights followed by two case studies that bring the insight to life.

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Agenda:

5.00pm	Registration and informal networking Refreshments and food available
5.25pm	Welcome and intro Ben Smith, founder, PRmoment
5.30pm	The Dominance of Social Media as a Source of News for Under 30s Lee Cain, founding partner, Charlesbye Why Meta now dominates British news consumption How do the news consumption habits of the under 30s compare to the rest of the population? Why the daily consumption of the top ten new outlets increased by 30% year on year Which social media channels do under 30s use for news? Do under 30s trust the news they read on social media? Understanding active and passive news habits and the implications for communicators Podcasts a a source of news for the under 45s How young Brits have become their own fact checkers
5.50pm	Shifting Perceptions: Cision One’s Insight on How Media Platforms—Traditional vs. Social—Have Evolved Over the Last Six Years Alex Alsworth, sector director, Cision
6.10pm	Case Study: Tourism New Zealand and The Hardest Geezer (AKA Russ Cook) Natalie Neave partner and head of campaigns, Tin man An incredible challenge, enlisting social media sensation The Hardest Geezer (AKA Russ Cook) to run the length of New Zealand — taking on an ultra-marathon a day and tackling elevation levels of almost 10x of Everest The challenge created video content for his social channels with breathtaking scenery and snapshots of Māori culture, along with skydiving, bungee jumping and much more to showcase the variety New Zealand has to offer.
6.30pm	ASICS DeskBreak with Brian Cox for a World Mental Health Month Gemma Combellack, executive director, senior vice president, Golin London The impact of exercise on your mental health What are the impacts of 15 mins and nine seconds away from your desk? How did Golin come up with the idea for DeskBreak? How did the campaign retain conversations and engagement throughout Mental Health Awareness Month? How the campaign took a multi-content approach across different channels Why news related content played a vital part in broadening the relevance of this campaign and giving it longevity for all of Mental Health Awareness Month
6.55pm	Informal networking, food and drinks
7.00pm	Close of show

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Agenda:

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