Case Studies: PR Creative campaigns

When:
Location: Online
Organiser: PRmoment Events
Price: Early bird £30 + vat, Normal £40 + vat

Why attend: Earned creativity is where it’s at right now. The power of earned creative has become the crucial tool for brands wanting to harness the power of digital media and social channels.

Nothing can compete with the engagement and reach of earned creative. At this webinar you’ll get an insider's insight into 4 of the most recent creative earned campaigns of the last few months.

How it works: Please register via RingCentral below. Once registered, you can add the event details to your calendar. We’ll also email you an order confirmation.

Book Now:

Agenda:

3.30pm

Welcome & Introduction

Ben Smith, founder, PRmoment

3.35pm

Oxfam’s pop-up pub - the Fair Pour, to illustrate that the global tax structure is unfair

David Stitson, director, Hope&Glory

  • Why the campaign was launched on the eve of Davos
  • Oxfam opened a pub with a difference, where the prices were based on individual wealth
  • This was described as a protest in a pint glass
  • How dynamic pricing of a pint can reflect the two tier world we live in
  • The results of the campaign: Oxfam's pre and post campaign awareness around this issue and did the campaign result in the desired behavior change?
4.00pm

Playing the PR long game: A 7-year campaign which helped easyJet recruits more female pilots

Alex Butler, account director, Taylor Herring

  • 2018: Catch Me if You Can – reimagining that iconic scene in the film Catch Me If You Can which epitomised the gender stereotyping in Hollywood movies.
  • 2019: Britain’s Youngest Pilot
  • 2021: Real life adverts of easyJet’s female pilots
  • 2022 Top Gun - easyJet calling all Mavericks campaign
  • 2024: Real life Billboards: featuring its female pilots
4.20pm

Frank’s RedHot Sauce and Danny Dyer: A double naughty creative

Hannah Jackson, creative director, Pangolin

  • Two spicy campaigns, one simple message - “Kick it up a notch with Frank’s RedHot Sauce”
  • After launching the “Flager” for the Euros, Danny Dyer spices up another British staple - fish and chips
  • What the campaign was all about, why it worked and the impact
  • Why Danny Dyer was chosen as the celebrity
4.40pm

“Lads Holidays”: How to reinvent perceived norms

Taylor Orford, midweight creative, Ogilvy PR



5.00pm

Close of Webinar