A PR’s Guide to COP29

Chairperson’s intro

Ben Smith, founder, PRmoment

Highlighting the role journalists play in covering critical climate finance developments at COP29 and how PR & comms professionals can align their messaging with breaking stories

Rebecca Speare-Cole, sustainability reporter, PA Mediapoint

• Pre-publication insights: How journalists gather embargoed content and forward plan, allowing PR teams to anticipate and tailor their strategies.

• Real-time news reactions: The importance of monitoring media activity and staying reactive as the news changes during a high-profile event.

• Press releases that stand out: Best practices for crafting press releases that connect to journalists and resonate within the larger COP29 discussion.

• Journalists as partners: How to partner with journalists covering COP29 to boost thought leadership through interviews and expert commentary.

The implications of last night's U.S elections on COP29 and COP30

Stephen Kelly, associate director, Boldt

• Can COP29 be “the finance Cop” without America?
• Could the U.S continue to be a global leader on climate change under Trump 2.0?
• A junction on the road for the global climate crisis: turn right for Trump, left for Harris
• What does a Harris or Trump election win mean for the politics of the global climate crisis?
• Is the era of international collaboration around climate policy over?

The Labour government's approach to COP29

James van der Graaf, director, H/Advisors Cicero

• Why sustainability and Cop29 are high on the new government’s agenda

• The role of COP29 in the UK Government’s attempt to become a global driver of sustainability and climate policy

• Why COP29 is not an opportunity to influence UK government policy

• Is COP29 an important COP within the COP cycle?

• Why Sunak was an outlier in the UK’s approach to climate and sustainability policy

Looking ahead to Cop30: Who cares more about the climate crisis - business or consumers?

Sophie Morello, associate director, Communications, SEC Newgate

• A summary of the findings of the ESG Monitor Report 2024
• Which consumers care about the climate crisis?
• Which businesses care about the climate crisis?
• Is the term ESG now too tainted to recover?
• How will these issues impact the COP movement going forward?

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