If you want to reach the largest audience then Facebook is your focus, however, Twitter will increase traffic to your site and Google+ will improve your SEO, according to an infographic by Social Barrel.

The graphic below analyses the audiences of 10 of the most popular social media channels looking not only at the amount of users but also the amount of engagement they encourage, how much site traffic it provides and more.

Although social media can be an extremely vital tool for brands and communications it is equally vital to ensure your efforts are focused on the right channel, at the right audience while doing the right things.

By focusing not only on location but also activity, gender, age range, profile, goals and skills a brand can predict the best matched social channel for them.