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What is the current state of evaluation in PR?

[audio:http://blog.prmoment.com/wp-content/uploads/2012/06/Barry.mp3|titles=Barry] Next week, AMEC will be holding a European Summit of Measurement in Dublin, an event that tackles the subject of how we evaluate our efforts in PR and communications. Do we take enough time, if any, to reflect upon the work we do? We speak to Barry Leggetter, AMEC's executive director, about the current state of evaluation in PR and what to expect at their Summit.

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