As part of a series of new features, we’ve teamed up with the guys at Onalytica to identify the most influential people in various verticals.
First up we’ve ranked the most influential people in the automotive sector. The table below shows influencers in automotive industry, not just people who talk about cars!
Onalytica took this list from their Influencer Relationship Management (IRM) software with circa 200 UK Automotive influencers and have ranked them based on interactions from other people in the programme. So there are some on this ranking with a small number of followers but they are getting engagement from other important people - which is why they are on the list.
| Rank | Name | Handle | Description | Impressions | Relevance | Resonance | Reach | Location |
| 1 | Peter Campbell | @Petercampbell1 | Motor Industry Correspondent at the @FT. Opinions mine. | 434400 | 100 | 64.71889961 | 4344 | London |
| 2 | Andy Palmer | @AndyatAston | President and Chief Executive Officer. Aston Martin Lagonda Ltd. | 62846 | 7 | 55.91087695 | 8978 | UK |
| 3 | Peter Elliott | @futureofmovemnt | Discovering the likely winners/losers of the $5+ trillion autonomous movement revolution. | 63240 | 34 | 35.96043245 | 1860 | London |
| 4 | Quentin Willson | @QuentinWillson | Motoring journalist, broadcaster, TV presenter. Co-partner in @FairFuelUK and saved the UK £100b in fuel duty http://www.fairfueluk.com | 189972 | 12 | 35.87880236 | 15831 | London / Warwickshire |
| 5 | Dean Johnson | @activrightbrain | Head of Innovation @HelloBrandwidth, @StereocastVr co-host, Designer, Presenter, Writer, Dad, TEDx Speaker. #Automotive #Design #VR #IoT #Industry40 Influencer. | 1846504 | 22 | 30.95481274 | 83932 | Surrey/London/LA/SF/Cupertino |
| 6 | Steve John Clarke | @steveclarke64 | Marketing professional working in the #fuelcard industry , helping businesses save on their diesel & petrol fuel costs, loving life in the Cotswolds #Eastleach | 129956 | 53 | 30.95481274 | 2452 | Cotswolds, Gloucestershire |
| 7 | James Richardson | @JARichardson1 | Features Editor for @BusinessCar. Mad keen on cars, cricket, music and @Arsenal. All views my own, natch. | 5517 | 9 | 30.95481274 | 613 | London |
| 8 | Steve Nash | @SteveN_IMI | Chief Executive Officer at the Institute of the Motor Industry | 5920 | 8 | 26.76488584 | 740 | Hertford |
| 9 | Julian Rendell | @jrendell | Cars. Journalist. Expect ramblings on rugby, cricket, Wales, aircraft. | 51273 | 27 | 24.5402928 | 1899 | London, England |
| 10 | David Ward | @DavidDjward | Secretary General @globalncap, Senior Fellow @towardszerofdn, ex DG @FIAFdn & Adviser Rt Hon John Smith MP. Views personal. RTs not necessarily endorsements. | 1185340 | 970 | 22.96098051 | 1222 | United Kingdom |
| 11 | Dean Slavnich | @deanslavnich | Car journalist specialising in sustainable transportation, engine tech, electric and hybrid vehicles, automotive engineering and design. Views mine or stolen! | 30814 | 31 | 17.55302451 | 994 | London |
| 12 | Darren Moss | @darren_moss | Deputy Editor of @whatcar website and contributor to @autocar. Also theatre performer with @brostc. Cars and stage in equal measure. Instagram: darrenmoss1989 | 31760 | 10 | 17.37033437 | 3176 | Greater London |
| 13 | Martyn Briggs | @BriggsMartyn | Industry Principal at Frost & Sullivan - Automotive & Transportation, researching & advising on the Future of Urban Mobility | 20628 | 18 | 13.17631532 | 1146 | London |
| 14 | Nick Reed | @nreed_trl | TRL Academy Director leading on science and innovation. Main interests are driver behaviour, driving simulators and autonomous vehicles. | 95912 | 76 | 10.60916863 | 1262 | Wokingham, UK |
| 15 | SimonPorter | @simonlporter | Leading influencer in #cloud, #bigdata & #IOT. Enabling business to adapt to disruption with agile #HR. WW VP #DigitalHR @NGA Human Resources. Views are my own | 10766695 | 85 | 9.8583199 | 126667 | London |
Here are the definitions of the KPIs used in the table above.
The PageRank based methodology we use to extract influencers on a particular topic (e.g. posts mentioning Sport OR Performance AND Jaguar) takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user's resonance (how much engagement they are driving), relevance (number of posts on topic), reach (number of followers) and reference (how often they are referenced by other influencers). If you want to learn more, please read this article from Onalytica that outlines their approach to influencer identification.
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