Manchester agency Peppermint PR were crowned The Fresh Awards Consultancy of the Year last night at the third annual Fresh PR Awards, with an array of trophies for campaigns including their work for Sound Asleep and The Genesis Breast Cancer Prevention Appeal. Regional neighbours Stockport Council won the In House Team of the Year as well as scooping recognition for their “Giving Stockport a Boost” campaign. Here is the video from the night: Willoughby PR, the Birmingham based consultancy, won several accolades for their “Christmas at Warwick Castle” campaign which also proved to be a favourite of the judges who also awarded the work the coveted Grand Prix for the best overall entry into the competition. Hampshire agency Footprint Communications retained their title as Small Team of the Year and Victoria McGovern from Bottle PR in Oxfordshire was awarded the Young Communicator Award as the Freshest Face of PR for 2011. Other success stories on the night included Bristol based Bray Leino, Glasgow agency 3x1 and Newcastle shop Cool Blue Brand Communications Ltd. Held at the Deansgate Hilton Hotel in Manchester, the Awards, which were hosted by industry guru Mark Borkowski, were attended by an array of leading communications professionals from all over the country including representatives from industry bodies the CIPR and the PRCA. The Awards, recognising creativity and innovation in Public Relations and Communications were announced following a two stage judging process chaired by Ketchum Pleon Executive Chairman, David Gallagher who commented “I have to say I was impressed and even surprised by the quality of the entries, the creativity and effectiveness of the work, and the breadth of entrants from around the country.” The Fresh PR Awards Results 2011 Grand Prix • Willoughby Public Relations - Christmas at Warwick Castle, Warwick Castle Promotional Section PR Stunt or Event • Willoughby Public Relations - Christmas at Warwick Castle, Warwick Castle Gold • SO PR - Tomica –The world’s tallest toy train track, Tomy UK Silver • Staniforth - Driving Britain Forward: Nissan’s 36ft Extended Vehicle, Nissan Bronze • de Winter - de Winter Goes Nuts, Big D Nuts • Pegasus - Fitball Fundraiser, Simplyhealth • Smith & Smith PR - Pineapple Eyewear Launch – A Sparkling Spectacle, Brulima Optical Group Use of Celebrity • 3x1 – Water on the Web, Highland Spring Gold • Bird Consultancy - Build and Launch PR Campaign for The Point at Lancashire County Cricket Club, Lancashire County Cricket Club • Gardiner Richardson Ltd- NEIEP – North East Home Composting Campaign, North East Improvement and Efficiency Partnership • SKV – Pure Genius, MOSI • Smith & Smith PR - Pineapple Eyewear Launch – A Sparkling Spectacle, Brulimar Optical Group / Pineapple Eyewear Broadcast Broadcast There are no entries shortlisted in this category. Media Section Media Relations • Grayling North – ‘Who Cares?’ – NHS Carers Direct Gold • Euro RSCG PR UK - The Home of Fresh Baking, Greggs Silver • Gardiner Richardson Ltd - ‘Stop selling alcohol at pocket money prices’ – a campaign for a minimum price, Balance - North East Alcohol Office Bronze • Grayling - Talisker Bounty Boat, Diageo • JAMpr Ltd - Cluckin' Good Relations, Rectory Food Group • Peppermint PR Ltd - Rooney Is England’s Best Snorer for Sound Asleep, Sound Asleep Digital Media • Willoughby PR – Christmas at Warwick Castle, Warwick Castle Gold • Democracy PR – Get Your Rocks Off, The Rock, Bury Silver • Public - Bringing Merchant Gourmet to The Masses, Merchant Gourmet Bronze • SKV – Pure Genius, MOSI Bronze • 3x1 – Water on the Web, Highland Spring • Cirkle – Pink Energy Pledge, Energizer • Cool Blue Brand Communications – DX2 Darlington Experiment 2.0, Darlington Partnership Print Media There are no entries shortlisted in this category. Communications SectionInternal Communications • RS Components Ltd - Face2Face, RS Components Gold • KC - KC: proud to be part of local life, KC Silver • Comms Team Ltd – Spectrum, Carillion plc • Marick Communications - i4 Innovation Campaign 2010, Magnox North & Magnox South External Communications • Stockport Council - Giving Stockport a BOOST, Stockport Council Gold • JBP - More than just an agriculture show, Royal Bath & West Show Silver • Willoughby PR - Christmas at Warwick Castle, Warwick Castle Silver • Bray Leino - The Rye Smile Campaign, The Village Bakery, Melmerby • Grayling - Reviving Lloyds Corporate Reputation, Lloyds Banking Group Corporate Division • O Communications - Time to Change - Let’s end mental health discrimination in the North East, NHS North East Strategic Health Authority, Big Lottery & Comic Relief Integrated Communications • Bray Leino - Love Toast Love Vogel’s, Vogel’s Gold • 3x1 – Water on the Web, Highland Spring Silver • Staniforth - Driving Britain Forward: Nissan’s 36ft Extended Vehicle, Nissan Bronze • Gardiner Richardson Ltd - Extraordinary Measures, English Heritage • Lava - We Do Love To Be Beside The North SEAS, East Lindsey District Council • Lava - Putting Skegness On The Arts Map! East Lindsey District Council • Stockport Council - Giving Stockport A BOOST, Stockport Council Action SectionGreen PR • Cool Blue Brand Communications Ltd - Trees4Trees, Barker and Stonehouse’s not-for-profit re-forestation scheme, Barker and Stonehouse Gold • Gardiner Richardson Ltd - NEIEP – North East Home Composting Campaign, North East Improvement and Efficiency Partnership Silver • Footprint Communications - Turning Over A New Leaf: Green Office Week, Avery Office Products • SKV Communications - Building Reputation – The Salford University Energy House, University of Salford • Stockport Council - Stockport Cutting The Carbs, Stockport Council Not for Profit • Peppermint PR Ltd - Genesis: fighting to make one in ten, none in ten, The Genesis Breast Cancer Prevention Appeal Silver • SKV Communications - Nudes at Ten, The Lowry Bronze • Catapult PR - Spreading The Love, The World's Original Marmalade Festival • NHS North West - Flu Fighters – Staff Flu Campaign, NHS North West • Proof Communication - Cyber Security Challenge UK Launch, Cyber Security Challenge UK Issues or Crisis Management • IPB Communications Ltd - Irlam Gas Explosion, City West Gas Explosion Bronze • Staniforth - Snow Closes Chill Factore, Chill Factore Bronze • HR Media Ltd - Sheffield Forgemasters – Government Loan Decision, Sheffield Forgemasters International Ltd Public Arena SectionPublic Sector • Grayling North – ‘Who Cares?’ – NHS Carers Direct Gold • Stockport Council - Giving Stockport a Boost, Stockport Council Silver • Lava - Putting Skegness On The Arts Map! East Lindsey District Council Bronze • BCS PR - National Apprenticeship Week, East Midlands Regional, National Apprenticeship Service • Ware Anthony Rust – BACS London Local Authority Campaign, BACS Payment Schemes Limited Public Affairs or Lobbying • Gardiner Richardson Ltd - ‘Stop Selling Alcohol At Pocket Money Prices’ – A Campaign For A Minimum Price, Balance North East Alcohol Office Silver • Pelican Public Relations - Scrapping The Red Tape, BMRA • Willoughby Public Relations - Getting A Seat At The Top Table, Worcester Bosch Group Community Relations • IPB Communications Ltd - Reinventing Community Consultation, Tesco Silver • de Winter - Get Sorted, Golden Square Shopping Centre Bronze • Euro RSCG PR UK - Euro RSCG PR UK: Creating a Sporting Legacy for Asda Sporting Chance, Asda Bronze • Insight With Passion - The Charity Dreamgirls – Giving A Community Soul, Smaller, lesser known charities including the Retail Trust, Overgate Hospice, the Willow Foundation, Leonard Cheshire Disability and many more. • SKV Communications - Winning Back The Old Trafford Ashes, Lancashire County Cricket Club • Tricker PR - Aberdeen Asset Management Universities’ Boat Race, Aberdeen Asset Management Corporate & Consumer Business to Business or Trade Marketing • Peppermint PR Ltd - The Rehabilitation of Styles&Wood, Styles&Wood Silver • Ware Anthony Rust - BACS Late Payment Campaign, BACS Payment Schemes Limited Bronze • Bird Consultancy - Build and Launch PR Campaign for The Point at Lancashire County Cricket Club, Lancashire County Cricket Club • Cirkle - Walkers Flavour Cup, Walkers • JAMpr Ltd - Cluckin’ Good Results, Rectory Food Group • O Communications - Putting Quorum on the Map, Quorum Business Park • Pelican Public Relations - Making A Cool Profit, British Frozen Food Federation Consumer • Peppermint PR - Rooney Is England’s Best Snorer For Sound Asleep, Sound Asleep Gold • Pegasus PR - A Helping Hand For Hair Loss, Lifes2good/Viviscal Silver • de Winter - de Winter goes nuts, BigD Nuts Bronze • Cirkle - Typh-OO-Along, Typhoo Tea Ltd • Euro RSCG PR - Mecca Bingo Buddy of the Year 2010, Mecca Bingo • Osprey Communications - Putting Hadrian’s Wall In The Spotlight, Hadrian's Wall Heritage Limited • Pegasus PR - My Pet Superstar – Making The Drontal Brand Bark Louder, Bayer Animal Health Corporate • Bottle PR - Poundland Gets the Middle Class Vote, Poundland Gold • Peppermint PR - The Rehabilitation of Styles&Wood, Styles&Wood Silver • Cool Blue Brand Communications Ltd - Launch of Temenos, Tees Valley Unlimited • HR Media - Funding to Grow – the Launch of Finance Yorkshire, Finance Yorkshire Other Low Budget • Peppermint PR Ltd - Rooney Is England’s Best Snorer For Sound Asleep, Sound Asleep Gold • Pegasus PR – Fun Facts Sun Safe 2010, sk:n Silver • Rave Communications - Graco Ambassador Competition, Graco Bronze • BCS PR - Nottingham Food & Drink Festival, We Are Nottingham • Catapult PR - Spreading The Love, The World's Original Marmalade Festival • Cirkle - Typh-OO-Along, Typhoo Tea Ltd • The Write Angle PR & Marketing - ‘What’s The G?’ Preston Guild 2012 Research & Response • Kelso Consulting – 2010 Expenses Benchmark Report, GlobalExpense Gold • Pegasus PR – Getting Ahead of Headlice, Hedrin (Thornton & Ross) Silver • Kelso Consulting – Data throws spotlight on local government inefficiencies – innovative use of recycled data gives low-profile consultancy front page headlines, Knox D'Arcy (management consultants) Austerity Marketing • Kelso Consulting - “Spotlight thrown on local government inefficiency – innovative use of media & recycled data lets unknown consultancy create front page headlines”, Knox D'Arcy Bronze • Azzurri Communications - 10:000 to 1: proving the ROI of PR, Azzurri • Comms Team Ltd - Spectrum, Carillion plc People & TeamsYoung Professional • Victoria McGovern – Bottle PR Winner • Katherine Shenton -The Sky’s the Limit, Gardiner Richardson • Rich Leigh – submission for Young Professional, 10 Yetis Sole Practitioner or Small Team • Footprint Communications – Stepping Up to the Mark Winner • Azzurri Communications • Osprey Communications • Rave Communications – The Small Team with Big Ambitions In House Team • Stockport Council – Stockport Council’s Marketing & Communications Team Winner Consultancy Team • Peppermint PR Ltd Winner • Cool Blue Brand Communications Ltd • Gardiner Richardson Ltd • Lava PR – A Midlands PR Success • Pegasus PR • Pelican Public Relations • skv communications