The more observant amongst you will have noticed some changes to the site in the last week. And I thought it would be a good idea to talk a little about the rationale behind these changes. First of all we hope you like it. We hope we have refined our editorial offering, so that we are still giving our readers a true insight into the world of PR and Communications. But we hope the new editorial will offer a practical look into some real life campaigns, while also giving you a light hearted insight into life as a PRO. If you like what we’re doing, then please do get in touch, likewise if you don’t, we’ve been going less than a year so we accept that we are unlikely to be perfect. In terms of the strategic plan, Stage 1 was very much about surviving the recession, giving ourselves a foothold in the market and to be honest learning what worked and what didn’t work. That is now complete and we hope the subscriber base of over 9000 UK subscribers will give us sufficient volume to be able to launch an interactive site, that is able to have a deeper relationship with our readers and gives us a platform to launch a PR jobs board and a limited number of high quality, good value conferences.