The Cannes Lions International Festival of Creativity has announced McDonalds as the 2014 Creative Marketer of the Year.

The award will be officially presented to McDonalds on Saturday 21^st June in Cannes.

McDonalds won its first Cannes Lion in 1979 and since then has gone on to win a total of 77 for campaigns including, ‘Look for the Golden Arches’ and the most recent ‘I’m lovin’ it’.

Philip Thomas, CEO of Lions Festival says: “McDonald’s and its agencies have taken creative risks to produce meaningful work, and they see award-winning content earning higher returns – a success story that will, we hope, inspire other brands.”

Steve Easterbrook, Senior Exectuive Vice President and Global Chief Brand Officer of McDonald’s says: “This award recognises the enduring and inspiring relationships we have with our agencies around the world. It’s a nod to our creative heritage and the power of the brand to connect with customers around the world with a local accent. Our restless energy moves us to uncover new ideas, and pursue excellence in insight, positioning, idea and craft.”