Here's the latest PR Pepper Challenge, produced in association with our good friends at Meltwater.

On the show today we've got Kev O'Sullivan, senior partner at Fleishman Hillard on the show.

Kev and I are going to be talking about creativity in PR alongside a bunch of other stuff.

The reason we're calling this series of interviews The PR Pepper Challenge is that interwoven between the chat around creativity and PR I'll be asking Kev three questions.

If he gets those questions right, I have to eat one of these peppers and if Kev gets the questions wrong I'm happy to say he has to eat one of the peppers.

The peppers are of increasing strength - so we'll begin with mild, move on to medium and finish with hot.

If you missed the first PR Pepper Challenge, with Ford's Jay Ward you can watch it here.

Here’s a summary of what Kev and PRmoment founder Ben Smith discussed:

1 mins why creatively PR’s had a good lockdown?

3 mins To what extent is creativity relevant for corporate and crisis PR?

7 mins Has COVID been a bit of a creative leveller?

11 mins The first PR Pepper Challenge.

14 mins What sort of creative director is Kev? Is he a creative Yoda or is he more about facilitating creativity for others?

20 mins Are the best creative directors introverts or extroverts?

23 mins The second PR Pepper Challenge

26 mins Does everyone need to be creative in a PR firm?

28 mins How to use the Google Sprint model in your approach to creativity.

32 mins Why Kev has found his work home at Fleishman.

34 mins The third PR Pepper Challenge.