Chicago based private equity firm GTCR has been on a big buying spree for public relations service providers. Acquisitions made by GTCR in the earned media sector include Cision, Vocus, Visible Technologies, Gorkana, Viral Heat and most recently PR Newswire. Ben Smith recently caught up with Cision and PR Newswire CEO (EMEA and India) to discuss why Cision has spent over $1.5bn on PR service providers.
PRmoment Leaders
PRmoment Leaders is our new subscription-based learning programme and community, built by PRmoment specifically for the next generation of PR and communications leaders to learn, network, and lead.
PRmoment LeadersIf you enjoyed this article, sign up for free to our twice weekly editorial alert.
We have six email alerts in total - covering ESG, internal comms, PR jobs and events. Enter your email address below to find out more: