Imagine your brand as the broadcaster. Your financial resource may not be that of the BBC but you do have access to technology that will enable you to compete for the 46.8 million* adults that listen to the radio each week! Every brand or organisation that has Facebook, YouTube, Twitter or LinkedIn is building a channel where the broadcast will make the channel truly engaged with. Radio is the most listened to form of media before 5pm with a bigger reach than press or TV* and is available to all brands and organisations to broadcast themselves. This is either as a stand-alone channel like Age UK are doing with their channel The Wireless** or through great content created and distributed to radio stations nationwide who constantly require content to fill their shows. Audiences demand more than text and pictures. Audio provides them the ability to pause, rewind and listen again so brands should engage the consumers demand for instant accessibility of their content by constantly providing podcasts of their radio activity across all of their channels. The Wireless** ensures that all features are available in an on-line library so that their audience can listen again time after time. Listening on-line has reached 47 million hours per week an increase of 37% year on year* so don’t discount on-line radio as a platform to engage effectively with your target audience. Whether you host your own channel or broadcast your content on a channel that is already engaging with your target market make sure audio is top of your list when you want to promote your brand! USP Content is currently running a seasonal offer to PROs and brands for Broadcast PR Sessions. For further information please contact Lou Gardner Director of Commercial Content. Contact: Louise.gardner@uspcontent.com Tel: 020 7927 6614 *Rajar: August 2012 ** http://www.ageuk.org.uk/The-Wireless/