With blogs taking over the internet in their swarms, it is now more important than ever for PROs to build relationships with the people behind them. Campaigns can benefit greatly from working within this online society, but what is the best way to build your blogger outreach? Forth Metrics have now published a best practice guide for blogger outreach. Upon discussions with leading industry experts, this handy guide collates numerous tips on how to secure that blogger/PR relationship. All the information is broken down into three sections. The first deals with preparation and details how to plan your approach to bloggers. The second section covers engagement and advises PR professionals to make sure that the contact made is personalised. Keep your introduction relevant to the blogger you're trying to work with and remember that they could also help with social media optimisation as the campaign continues. Thirdly, and finally, is the section about the ongoing work once the relationship has been constructed. It highlights the importance of measuring and tracking the success of your blogger outreach campaign and reminds PROs to keep those relationships made alive, they may come in handy once again.