Cox is currently on a three-month secondment to Adconion’s offices in Santa Monica, California. Over her 11-year career, she has worked in a range of media and consultancy roles. Before joining Adconion, Cox headed up Yahoo!’s European trade marketing, following its acquisition of BlueLithium in September 2007.
Adconion Media Group is the largest independent global audience and content network. The company provides agencies with customised technology and products designed in-house, which are able to deliver global reach across multiple platforms through a single network. Adconion reaches nearly 300 million unique users worldwide – one third of the total global Internet population – and is ranked number two in the global comScore ratings. Adconion is also an international leader in evolving the ad network model to create, distribute and make video content pay.
My day
7.15am: The three Ss – snooze, shower and straighten.
8.45am: Triple shot intravenous soya latte drip courtesy of Starbucks on 3rd Street Promenade.
10.02am: Get all kind of excited as it dawns on me it’s Entourage night tonight, when a bunch of friends get together to watch this HBO show. Take the show’s online “What Would Vince Do?” test to get me in the mood.
10.54am: Just downloaded the latest iPhone game from Barclays. It ties in well with the latest airing of its Waterslide campaign. The game called Waterslide Extreme involves steering a character down increasingly difficult waterslides, and the experience is just like the commercial. It’s good to see a top brand experience from a financial services company.
11.15am: Why am I always lunch-clock-watching from here until midday?
11.18am: Okay serious hunger pangs now. Find a couple of Haribo to take the edge off.
11.30am: Another three Ss: sushi, soup or a sarnie? Decisions, decisions…
Noon: Made it. Practically run to Japan-2-Go just off Wiltshire Boulevard.
2:00pm: Hold brainstorming session with New York and London PR agencies for latest video ad product launch. Can’t wait for the announcement!
3.45pm: Just received an invitation to an exclusive black tie LAN party (LAN, as in local area network; these parties are where people gather together to network and play on their computers). Do I do anything non-cyber anymore? (Said whilst poking my partner ’Mr Fit’ on Facebook and confirming a Banana Republic delivery).
4.15pm: Feel like an adult beverage ce soir. Visit www.thisdayinhistory.com to find a reason to celebrate. Thankfully Fleetwood Mac won a Grammy for their album Rumours in 1978. Phew.
5.22pm: My friend trumps my celebration by declaring it’s her blogaversary today. It’s been six months since her first confession.
6.28pm: Sky+ Remote Record Vince and his entourage and head off to meet my friends for some good old-fashioned offline fun.
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