This week “in the shed”, I’m talking to Alex Hughes, co-founder and CEO of Binumi Pro, about creating better, more shareable video content.

Alex and I discuss:

• Authentic/personal content.

• What short-form and long-form video content looks like, both from a content and length of video perspective.

• The importance of sharing instant, timely video.

• Tips for people to shoot video succinctly.

• What channels work best for sharing different types of video content.