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James Arthur will win X Factor according to social media sentiment

In the run up to the X Factor final this weekend, Meltwater Buzz have put together some analysis and built an infographic on the buzz generated online to find out if social media can judge who is going to be victorious. With both mentions and sentiment data tracked, it would seem that James Arthur is the most popular contestant with social media users. Undoubtedly Chris appears to have the most negative responses, yet he still remains in the running? Maybe those who are voting are not using social media!

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