£27,500 - £36,500 • Oh Polly • Wirral, Liverpool
About Oh Polly
Founded in 2015, Oh Polly is a fast-growing, social first fashion brand that creates trend driven, high quality premium products. With a focus on innovation, global responsibility, and ethics. We’ve built a combined social following of over 10 million across our brands, including Bo+Tee; our activewear line. Operating across multiple global offices, we are a dynamic team offering ambitious individuals the chance to thrive, grow, and take their careers to the next level.
The Role:
As a Senior PR & Outreach Specialist you will play a large part in accelerating our collabs strategy. With a large focus on working with celebrity names, brand ambassadors, talent & PR agencies, worldwide.
The role with have a strong focus on PR skills, brand partnerships, negotiating costs and building meaningful relationships. You will have a strong understanding in brand alignment. You will work closely with brand, marketing and creative, bringing the best partnerships to the brand and curating a bank of on brand collaboration opportunities.
This role will also oversee PR initiatives, to further establish Oh Polly’s brand image.
Key Responsibilities
Outreach & Relationship Management:
Talent Sourcing:
- Build and maintain a "brand army" of preapproved influencers and collaborators, ensuring a diverse and strategically selected pool of talent.
- Develop a comprehensive database of influencers and talent (similar to the existing master document), categorized by tier, rate, and suitability for different collections.
Talent Outreach:
- Establish and maintain relationships with influencers, agents, and managers to ensure a steady stream of new talent.
- Negotiate rates and terms for influencer partnerships, collaborations, and long-term deals.
Pre-Negotiated Talent Pool:
- Build and maintain a "shopping list" of preapproved talent, with pre-negotiated rates, ready for selection ahead of each collection launch.
- Work closely with the Collaborations team to ensure that talent is selected based on brand fit, collection aesthetics, and campaign goals.
Negotiation & Long-Term Deals:
Negotiating Rates:
- Continuously negotiate competitive rates for influencers, ensuring cost-effective partnerships while maintaining strong relationships.
- Work on long-term collaboration agreements with key influencers, building loyalty and consistent partnerships for Oh Polly.
Talent Tiers & Strategy:
- Organize talent into tiers based on their audience size, engagement, and relevance to Oh Polly, ensuring the right influencer mix for each campaign.
- Negotiate bulk deals or multi-collection contracts to streamline processes and secure beneficial long-term partnerships.
Public Relations (PR) Initiatives:
Celebrity Outreach:
- Work on gifting strategies, targeting celebrity stylists and high-profile individuals to increase Oh Polly’s visibility in the fashion world.
- Develop and maintain relationships with PR agencies, stylists, and fashion editors to secure media coverage and placements.
Brand Building:
- Ensure that Oh Polly is positioned as a go-to brand in the influencer and fashion world by building strong relationships with key figures.
- Support broader PR initiatives aimed at increasing brand awareness through partnerships, events, and media exposure.
Cross-Team Collaboration:
Collaboration Team Support:
- Collaborate with the Collaborations team to ensure the smooth execution of influencer partnerships, from initial outreach to final content delivery.
- Provide the team with a well-maintained database of talent to streamline the selection process for each collection.
- Work closely with the Marketing and Creative teams to align outreach and PR efforts with the brand’s overall strategy and upcoming collections.
Campaign Strategy:
- Work closely with the Marketing and Creative teams to align outreach and PR efforts with the brand’s overall strategy and upcoming collections.
Skills and Requirements:
- Experience: 2+ years of experience in influencer outreach, talent management or public relations within fashion or lifestyle industry. Strong track record of negotiating rates and managing influencer relationships.
- Relationship Management: Strong networking skills with the ability to build and nurture relationships with influencers, agents, and PR contacts. Familiarity with the influencer landscape, particularly in fashion and lifestyle markets.
- Negotiation Skills: Confident negotiator with experience securing favourable rates and terms for influencer collaborations. Ability to secure long-term deals with influencers, adding value to the brand over time.
- PR & Gifting Experience: Experience in managing PR initiatives, particularly around celebrity stylist gifting, product placements, and influencer outreach.
- Organisational Skills: Ability to manage a large database of talent and ensure that all documentation, rates, and agreements are kept up to date.
What's on offer?
- Salary: £27,500-£36,500
- 50% discount on all Oh Polly and Bo+Tee products
- An extra day off for your birthday
- Corporate gym membership (subject to tax)
- Cycle to work schemes
- Learning and development opportunities
- Company pension
- Company social event
This Company Is An Equal Opportunities Employer
Oh Polly job positions are open to all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.