£35,000 - £43,000 • CIPD • London
Senior Marketing and Communications Executive
£35,000 - £43,000 + benefits
Permanent
Full time (35 hours per week)
Wimbledon (hybrid and flexible working)
We’ve been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We’re the professional body for HR, L&D, OD and all people professionals – experts in people, work and change. With over 160,000 members globally – and a growing community using our research, insights and learning – we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.
There has never been a more interesting or important time to join us. We offer an inclusive and stimulating culture and a wide range of professional development opportunities, as well as excellent benefits such as 28 days’ holiday with an option to buy and sell days, £125 personal development allowance, access to an award winning pension scheme and a commitment to wellbeing including a cashback health scheme.
The role
You will manage and develop marketing and communications activity to engage members and customers, ensuring alignment to brand, engagement plans and UK Market strategy. You will also work closely with marcomms and the UK Operations team to manage plans that maximise and build opportunities to engage with members and showcase regional and local engagement activity.
What You’ll Be Doing
- Developing regional marketing and communications plans aligned with the overall UK and national communications strategy.
- Working with engagement teams, adapt materials and messages to resonate with specific regional audiences, considering nuances and customer insights.
- Working with marcomms to review and agree comms approach for UK Market, including developing and producing regional comms, reviewing branch monthly e-newsletters, gathering news articles/case studies, and writing original copy where needed.
- Working with the insights and marcomms teams to track and report on the performance of regional marketing and communication activities.
- Working with engagement teams, manage and review the content of existing regional and branch social platforms.
- Acting as the first point of contact for regional teams and branches where necessary, offering solutions and training for consistent approach.
- Leading and mentoring the Marketing & Communications Executive, fostering a collaborative environment that encourages innovation and high standards.
What You’ll Need To Be Successful
- Experience of developing and delivering marketing and communications plans.
- Experience of developing key messages and content.
- Experience working with a range of stakeholders to maximise communications plans.
- An excellent writer and communicator, able to create copy for a range of audiences and channels.
- Experience using social media channels and contribute to social content across a variety of platforms.
- A real team player able to collaborate across a number of teams in the business with a ‘can do’ attitude.
- A strong work ethic with a commitment to excellence and results.
- Proven ability to measure and evaluate activity outputs and impact.
If this role describes you and your career aspirations, click APPLY.
CIPD: valuing everyone as an individual! The CIPD define diversity as the differences in colour, ethnicity, abilities, age, gender, beliefs, interests, socioeconomic status(class), marital or partnership status, sexual orientation, geographic, academic/professional backgrounds, opinions, backgrounds, thinking, experiences, and many other personal characteristics. There is a growing body of research that shows that diverse workforce can be beneficial for decision making, innovation and problem solving as people bring a diverse range of skills and lived experiences with them. Harnessing these differences creates a productive environment in which everybody feels valued, where their talents are fully utilised and organisational and personal goals are met.
We are committed to employment practices that promote diversity and inclusion and equality of outcomes in employment through recognising of how differences of age, disability, gender, sex, marriage and civil partnership status, pregnancy and maternity status, ethnicity, colour, religion, or belief and other protected (by equalities law) and personal characteristics can advantage or disadvantage a person.
Please note, we reserve the right to close or extend this position depending on application numbers. Therefore, we would urge you to submit an application as soon as possible.CIPD