£45,000 - £50,000 • AerFin • Newport, Wales
AerFin is breathing new life into aviation. We buy, sell, lease and repair aircraft, engines, and parts to maximise the value for their owners and provide a lower-cost supply of material to our airline, lessor and MRO customers. Through our deep technical expertise and high-performance culture, we deliver confidence-inspiring quality, safety and value to our customers. Our blend of industry expertise and experience – today’s insight and tomorrow’s foresight – gives us a unique perspective on our industry that is trusted by over 600 customers across six continents. With regional hubs in Europe, Asia and the USA we’re perfectly placed to keep fleets flying and get deals done. That’s the AerFin way. That’s the way ahead.
Our continued expansion means that the role will be initially based in Caerphilly, relocating to our state-of-the-art HQ in Newport by end of the year.
About The Role
We are seeking a talented and creative PR & Content Manager to join our team. You will be responsible for developing and implementing our PR & content strategy, creating captivating content that tells our brand story and resonates with our key audiences, ensuring consistency in tone, style, and quality.
In this role, you will work closely with cross-functional teams including Sales, Operations and Strategy to create and distribute high-quality content across various online and offline channels. You will be responsible for managing our PR & content calendar and writing all marketing content – from thought leadership articles and press releases to social media posts, case studies, website copy and email marketing campaigns.
You will engage AerFin’s media contacts to build the brand as a trusted industry source, gaining traction and coverage to compliment the business strategy, developing relationships with key industry journalists, managing enquiries and supporting crisis communications.
If you're passionate about PR, brand storytelling, and data-driven content strategy, with a genuine passion for and willingness to learn about the aviation industry, we'd love to hear from you!
Responsibilities
- Develop and execute content marketing strategies that align with business goals and targets the needs of our audiences.
- Develop processes to story mine within the business, working closely with cross-functional teams.
- Manage our PR & content calendar to ensure the regular creation of content across all core channels, including the management of social media posts on our scheduling tool.
- Write and optimise a range of engaging content, performing keyword research to improve organic search visibility, including: blog posts, website copy, social media posts, case studies, and email campaigns.
- Develop and implement a thought leadership content program to help position AerFin as an industry expert on key topics and drive leadership visibility.
- Coordinate and oversee photoshoots and video shoots and collaborate with external agencies and partners to develop creative and on-brand assets.
- Work with translation agencies to source translated content for regional audiences.
- Provide regular reporting and analytics to measure content performance.
- Stay up-to-date with industry trends and competitor content strategies to ensure our content remains relevant and impactful.
- Develop and execute strategic PR campaigns that promote our brand and increase media coverage, aligned with company objectives.
- Draft press releases and manage media relations, including key briefings, to secure coverage in relevant publications and platforms.
- Build and maintain relationships with journalists, bloggers, and influencers to secure media placements and coverage.
- Evaluate PR campaigns through metrics such as media mentions and sentiment.
- Implement and oversee robust crisis management process.
Skills & Experience
- Minimum 8 years’ experience in a PR / content / writing role.
- Degree in Communications, Journalism or related field preferable but not essential.
- Passionate about the aviation industry. Industry experience is preferable but not essential
- Excellent written and verbal communication skills.
- Demonstrable success in planning and executing successful PR campaigns.
- Experience with media relations, including pitching stories and securing coverage.
- Proven experience in content strategy development and implementation.
- Experience in social media scheduling tools is preferable (i.e. Hootsuite).
- Strong understanding of content marketing principles and best practices.
- Creative and detail-oriented with strong organisational and project management skills.
- Ability to work effectively in a fast-paced, collaborative environment.
In Return We Offer
- Discretionary Bonus Scheme
- Flexible working, ability to work between home and the office
- Volunteering Leave
- Life Assurance
- Pension Scheme
- Employee Assistance Program (EAP)
- Healthcare Scheme
- 27 days of annual with an option to buy or sell an additional 5 days per year
- Electric Vehicle Leasing Scheme
- Season Ticket Loan
- Social events and much more
We're actively reviewing applications and conducting interviews regularly. To ensure your consideration, please submit your application early. Please note, we reserve the right to close this vacancy once a suitable candidate is found, so don't delay in sending your CV today for immediate consideration.
AerFin is an equal opportunities employer, which cultivates opinion, listens to all views with respect, recognises people based on their merits without bias and embraces diversity.
(NB. we will not consider any CVs from agencies at this point, and will reach out to our PSL if required)