At the time of launching MyVoucherCodes to the sector four years ago, there were few, if any, sites like it. So it was important to introduce the concept of online voucher codes. Initial media reaction was that using vouchers that were placed on the web could (incorrectly) be illegal. Therefore it was key to educate and raise awareness that using the vouchers and discounts was not only legal, but immensely valuable. There are no losers, as companies providing discounts got extra custom, MyVoucherCodes.co.uk benefits through its business model, and consumers save money through using online and printable vouchers.

Another key message that needed to be communicated, was that although the site looks busy when visitors first land on it, it is actually very easy to use.

Media coverage

MyVoucherCodes has now appeared multiple times in every national newspaper since the campaigns began. Not only has 10 Yetis secured profile and product print coverage, but it has also secured online placement across hundreds of websites from across the UK and beyond.

Not a week now goes by without a radio station requesting an interview with one of the MyVoucherCodes team and the profile of the company has lead to the founder (and now chairman) regularly making television appearances and alike. Notable media highlights include, CNN, many BBC Breakfast News appearances and several online and offline profile pieces on the chairman and founder’s success, including The Times' How I Made It section.

Results

The site is now the largest of its kind in the UK with its community of users, so far, saving more than £100m since the site launched. The company behind MyVoucherCodes, Markco Media, has also widened its portfolio of voucher and discount sites to include successful operations in America, France and Germany.
MyVoucherCodes now achieves more than 11m unique visitors to its website every month in the UK alone and ranks number one or two for nearly every discount and voucher related online search. The company now also has nearly 100,000 inbound links, many of which have come as a result of PR.
The success of the company has resulted in hundreds of copycat web sites.

Timing

From late 2006 to present.