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How to create an integrated social media campaign Integration and social media - are these the two most over-used words in PR these days? Maybe. But in the practical reality of putting together a campaign, what do they actually mean?
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What makes a good branded video?
According to statistics from research firm comScore, 42 per cent of all time spent online includes exposure to online videos with 6.65 billion videos having been viewed in September 2010 by 35.1 million viewers in the ...
PR case study: The launch of Powerplay Golf
Background:
Hailed as golf’s equivalent to Twenty20 Cricket, PowerPlay Golf is a 9 hole format for professionals and amateurs, in which golfers choose to aim for one of two flags on ...
Date: 13 Jun 2013 12:00 Location: 116-120 Goswell Road, London, EC1V 7DP Cost: Free to in-house professionals only Why attend event: Are you an in-house PR professional? Are you looking for inspiration on how your brand use content? - Do you want to hear how other brands are using content? - Then come to this free seminar...
Date: 20 Jun 2013 12:00 Location: Holborn Gate, 26 Southampton Buildings, London, WC2A 1PB Cost: Tickets from £155 +vat Why attend event: Reputation matters more today than ever before How do brands use communications and PR to support their eputation What are the benefits of having a good reputation? If you loose your good reputation - how much will it cost you? And how can you get it back?