SEO

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intro

What do PR professionals need to know about SEO?
Everything’s going digital. But the more things change, the more they stay the same and the fundamentals of communicating good ideas have never been more relevant. Content is king and building long-term ...

expert view

PR 2.0 looks a lot like SEO

I’m certain that Search Engine Optimisation (SEO) was not a subject that was on the curriculum when I studied marketing. However, in the year 2011, it’s hard to call yourself a digital marketing consultant or provide ...

case study

Do what we do … and what we say. Linkdex discusses how it used its own system to climb the search rankings
Here’s a controversial statement: We don’t really care if we don’t get coverage in the press. ...