International PR

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intro

Are there any differences when putting together an international PR campaign compared with a national campaign? Well yes ... and no! The starting point is pretty similar. International PR, just like a national campaign, requires thorough research of your target market. But for an integrated international ...

expert view

Now that all PR campaigns use digital media, PROs should think about international audiences when they create the online elements of campaigns. Ruby Quince, head of digital at PR consultancy Grayling, says that this is important because of how ...

case study

Sorry we don't have this copy up as yet - we promise that we're on the case....