PR Conferences

The Use of Social Media in B2B Communications conference

26 Sep 2012, PRmoment Conferences
Cost: Tickets from £155 + VAT
Ketchum Pleon, London

For the full speaker program, please scroll down beneath the form below.

If you have problems booking this conference, or require further information, please call on 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday. Please note we can also take credit card bookings on our booking hotline number 01962 832542.

Location:

Ketchum Pleon, 35-41 Folgate Street, London, E1 6BX

To find out more about what you can expect from a PRmoment conference, watch this video below to see the highlights from our PR is Changing event.

Testimonials from previous PRmoment Conferences:

"From my personal perspective, it was one of the best conferences I've attended, with a really relaxed and open atmosphere."
Betony Taylor, Media Relations Manager, HSBC
 
"An excellent range of speakers delivering top value, plus first-rate 'on the day' organisation - actually running to time. I learned a great deal from the real-world experiences shared."
Magnus Carter, Chairman, Mentor Consultancy

Timetable

8.30am Registration, coffee and croissants  
9.05am
 

Chairperson's introduction
Stuart Handley, Ex Communications Director EMEA, Dell
9.10am

Case study: Berwin Leighton Paisner’s integrated approach to social media in professional servicesAsh Coleman-Smith, Marketing Director, Berwin Leighton Paisner LLP

  • How to encourage and integrate Twitter into an integrated B2B approach
  • How to develop a sustainable blog strategy to create compulsive content
  • How Berwin Leighton Paisner use YouTube videos to highlight partners’ views on issues of the day
  • The use of LinkedIn as a business driver
9.40am

Why is listening more important than talking in social media?David Stevens, Head of Global Marketing, PA Consulting Group

  • Why B2B brands must avoid the traditional lazy thinking about social media
  • Why brands must understand the social media climate in which they operate
  • How can B2B companies fit social media into their marketing mix?
10.10am

Social media measurement standards, and why they matterRichard Bagnall, Board Director, Gorkana and Chair of AMEC's Standards in Social Media Measurement Group

  • Why is social media, and its measurement, important in B2B?
  • Where have we got in the search for global social media measurement standards?
  • Should you design a bespoke approach to social media measurement or can one size fit all?
  • What is AMEC’s recommended social media measurement toolkit?
  • What are the best tools for PR professionals to measure social media?
  • How much should social media measurement cost?
10.40am

Case study: How the FT use social media
Fiona Spooner, Head of Acquisition Marketing, The FT.com

  • How has The FT used social media to engage with its audience and reposition its brand?
  • How does The FT use Facebook, Twitter, YouTube and LinkedIn?
  • How does The FT cater for its diverse audience through social media?
  • Why does The FT need 46 Twitter streams?
  • Which social media channels work for which audiences?
  • How do The FT use video? And has it worked?
  • The results: What are the results of The FT’s social media activity?
11.15am Informal networking break  
11.35am Case study: How PwC joined up the digital strategies of its separate territories to create an integrated and uniform approach to social mediaNick Masters, Head of Online, PwC
  • How PwC put together a global framework for employee social media conversations
  • How to transform social media concepts into social media interaction
  • How PwC use social media as a business development tool
  • Why PwC employees are encouraged to join in existing social media conversations, rather than starting new ones
12.00pm

Case study: Capgemini – Why good social internal comms creates social external commsTom Barton, Head of Communications, Capgemini

  • How did Capgemini build one of the largest and most engaged internal social networks in the world?
  • What is Yammer and how does it work?
  • Why social media needs to be the driver of intranet content and engagement
  • What content creates employee engagement for Capgemini?
  • Why creating internal advocates builds successful external social media communications
12.25pm
 

How to move your social media activity from broadcast to engagementTariq Ahmed, Global Lead, Social Media - Communications, CA Technologies

  • Why engagement is the objective of CA Technologies social media activity
  • Why CA Technologies social media strategy combines three themes: marketing lead generation, reputation management and journalist engagement
  • How can a B2B brand build social authority?
  • How does the comms team work with marketing and the sales team to ensure a joined up approach to social media?
12.50pm

A social media stairway to heaven: When should B2B brands invest in social media
Frederik Tautz, Business Director - Social Media, Ketchum Pleon

  • What type of firms should not use social media?
  • Content decisions: where does content come from in an organisation?
  • What social media activity can you do if you have no money?
  • How can you decide whether social media is right for your company?
1.15pm Chairperson's closing summary  
1.20pm Lunch and informal networking  
2.00pm Close of conference  

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